A different starting point.
I'm a UI/UX designer exploring a new creative direction in content.
I've always been drawn to the thinking behind memorable content — characters, unexpected details, comedy, strange situations, storytelling, and the small creative decisions that make something feel simple while actually being carefully constructed.
This deck is my first step into content creation: a self-initiated collection of ideas built around storytelling, audience experience and experimentation.
From observation to content.
I like starting with something people recognize — a behavior, a character, a frustration, a joke, a curiosity — then turning it into an experience worth watching.
My UI/UX background influences how I think about attention, behavior, flow and experience.
Create curiosity around the series without using a traditional trailer or explaining the plot.
The viewer wakes up inside the strange universe of the series — and gradually realizes that nothing around them follows normal rules.
The experience.
6 FRAMES · ONE CONTINUOUS POV
SH 01
POV CAMERA
SH 02
SLOW REVEAL
SH 03
CONTINUOUS MOVE
SH 04
COMEDIC TIMING
SH 05
FINAL CAMERA TURN
One idea. Three production realities.
Turn a simple product benefit into a relatable story about keeping your composure when the day keeps going wrong.
Start with three people having a normal, positive morning. Then let the day progressively fall apart.
One bad day.
One story. Three production realities.
What happens when everyday people stop being the audience and become the creators?
A public entertainment format filmed in a mall, promenade or high-footfall location. Participants step into different creator roles inspired by the types of entertainment formats they already watch. The audience becomes the judge.
The format.
PARTICIPANT PATH · 3 STATIONS → VOTEThe participant receives a short scripted setup and must continue the scene through improvisation.
The participant becomes the interviewer. They receive a prompt and must create a smart/funny follow-up question.
Music starts. The participant has 15 seconds to dance, sing or perform.
Small gifts for participation and winners. A possible premium reward: a voucher, workshop, behind-the-scenes experience, or an invitation to attend a relevant live production — depending on what the company can actually offer.
One activation. Multiple pieces of content.
The format is designed to generate both entertainment and audience insight.
PROPOSED FORMAT — NO AUDIENCE DATA YET